Victoria’s Secret to ‘re-think’ fashion show, says national television is not ‘right fit’

The 2019 Victoria’s Secret fashion show is shaping up to be different from years past.

In a statement sent to the company’s associates on Friday and obtained by USA TODAY, Les Wexner, CEO of L Brands, the parent company of the lingerie brand, revealed this year’s show is going in a different direction.

“Fashion is a business of change. We must evolve and change to grow. With that in mind, we have decided to re-think the traditional Victoria’s Secret Fashion Show,” the statement read. “Going forward we don’t believe network television is the right fit.”

The statement continued, “In 2019 and beyond, we’re focusing on developing exciting and dynamic content and a new kind of event – delivered to our customers on platforms that she’s glued to … and in ways that will push the boundaries of fashion in the global digital age.”

No further details were provided.

The news of a change-up comes after the show hit a record low in ratings last year. The brand also came under fire in November 2018 after its chief marketing officer made comments stating transgender models shouldn’t be cast in the show.

More recently, L Brands announced Victoria’s Secret is closing 53 more stores after the business was not meeting “expectations.”

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